Notes &
So, this is an additional argument for MicroPR: forcing PR firms to approach us in the open, on open social flow apps like Twitter, and in the small, where they have to jettison all the claptrap of the old press release model. In the open, that can’t lie easily, or they will be caught on it. In the small, they have to junk the meaningless superlatives, the bogus quotes that no CEO ever mouthed, the run-on phrases, the disembodied third party mumbo jumbo, as if the press release were edited by God.
/Message: The Growing Backlash Against PR Spam, And The Rationale For MicroPR
If a PR firm is not on Twitter, it’s not doing its job
