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can not be 100% sure but I think it is very much possible that forward-thinking companies will probably avoid cutting their advertising budgets. Instead, they will need to decide where advertising performs the best. I have a feeling that internet has pretty strong chances of becoming that platform advertisers will turn to as an alternative to their current old media platforms looking for easier measurable conversion rates.
Are We Sure About Pending Collapse of Ad-Supported Internet? | Profy | Internet news and commentary
This analysis seems on target. Its very reasonable to believe that companies will be taking a hard look at their advertising budgets; it’s not so clear that extra scrutiny won’t shift more resources over to online advertising where they’re likely getting the most bang for their buck.
