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Facebook is, he told me, studying “sentiment” behavior. It hasn’t yet used that research in its public service yet, but is looking to figure out if people are having a good day or bad day. He said that already his teams are able to sense when nasty news, like stock prices are headed down, is underway. He also told me that the sentiment engine notices a lot of “going out” kinds of messages on Friday afternoon and then notices a lot of “hungover” messages on Saturday morning. He’s not sure where that research will lead.
Scobleizer — Tech geek blogger » Blog Archive Zuckerberg: Facebook’s “intense” year «
More and more of our lives are taking place online. The implications for researchers trying to understand human behavior are enormous.
