Notes &
Los Angeles-based management company Creative Artists Agency decided to get into the basketball agent business. Seeing how influential they could be in the summer of 2010, CAA bought the agencies that represented James, Bosh and Wade. Bringing them all under one roof gave CAA huge control of the market and took down any barriers the three would have with negotiations.
Amazing to consider just what a potent counter-force to NBA owners power a super-agency like CAA can be. Next summers collective bargaining negotiations are going to be a serious showdown.
