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What a great promotion. They are getting tons of earned media from this. 1 pt for Skittles. 1 pt for Whopper. Two brands who’ve taken risks with social media that have paid off in spades. The other day, I was having lunch with a friend who works at one of the cutting edge social media agencies out there who said a room full of marketers started “craving” Whoppers after reading about their its stunt. I’ll be surprised if there isn’t a small, but noticeable spike in Skittles sales in the coming months.
